Jack London Square - Oakland, California

• Prize
  Winner in Environmental Graphics / Functional Typography
• Company
  RSM Design
• Lead
  Christy Montgomery
• Client
  CIM Group

Situated along the estuary, Jack London Square is Oakland’s only publicly accessible mixed-use waterfront and marina area that has been a well-known landmark since the mid-1800s. The space offers visitors and local residents a vibrant hub of outdoor recreation, unique dining, special events, and entertainment opportunities. In collaboration with the development group, the design team set out to create a branding strategy and experiential graphic design program that is unique to Jack London Square. Centered around Water Street, the designers worked to envision the branding and logo design.