Winner 2021 / Posters / Motivational

We Will Lead

  • Prize
    Winner in Motivational / Posters
  • Company
    Hearst Television
  • Lead
    Juan Tello
  • Client
    Hearst Television
  • Credits
    Suzanne Gretchen, Matt Helf
  • Video

Foil over French Paper (Muscletone Black 140C) In a time when the whole world ground to a hard stop, the actions and empathy of those brave enough to light the path forward were more important than ever. This piece explores that time - when our leaders demonstrated how to effectively face down formidable challenges to succeed.We Will Lead is an Augmented Reality art poster given to all the leaders across the company to celebrate their leadership during Covid-19 times. It talks about change and all other necessary values for the demands of the 'new world'.