Winner 2021 / Typography / Typefaces

Rakuten Font Family

  • Prize
    Winner in Typefaces / Typography
  • Company
    Rakuten Design Lab (Rakuten Group, Inc.) / Dalton Maag Ltd
  • Lead
    Rakuten Design Lab
  • Video

Rakuten Group provides more than 70 services around the world. We develop this new font family to express the uniqueness and diversity of the Rakuten, while maintaining a sense of consistency among each of our services. These fonts are designed for use on Rakuten websites, apps, print and other content. ?The new font design brings unity to the tone of voices and expresses the strong and energetic image of the brand. ?On the other hand, by providing four fonts with a wide range of expressions, we are responding to the diversity of Rakuten's business areas and services.