Winner 2021 / Other Graphic Design / Other Graphic Design

Golden Ox Greeting Visual Planning

  • Prize
    Winner in Other Graphic Design / Other Graphic Design
  • Company
    Existence Design Co., Ltd.
  • Lead
    Yu-Ting Huang
  • Video

The image planning is inspired by the Year of the Ox in the Chinese calendar. “Wagyu beef marble”, we transform the real textures seen after zooming in on the details of beef into the concept. Symbolizes unpredictable dynamics and stormy waves of the world in 2020, which has left a deep memory on everyone’s mind with the color gold. Also, we change the color to red. The visual shows the color of beef marble and symbolizes the meaning of Year of the Ox. It represents even if we are riding the wind and waves to start the new year, we must face the hard times and move forward with brave heart.