Winner 2021 / Packaging / Beverage

Anchorage Distillery Packaging Redesign

  • Prize
    Winner in Beverage / Packaging
  • Designer
    Affinity Creative Group
  • Design Team
    Affinity Creative Group
  • Credits
    Photography: Affinity Creative Group

AFFINITY CREATIVE GROUP AWAKENS THE SPIRIT OF ALASKAAffinity was retained to completely re-imagine the Anchorage Distillery offering—beginning with re-establishing its brand essence. The teams first assembled to identify the desired brand attributes, personality, and market positioning. With the brand profile in place, Affinity went to work in transforming the look of the existing product line. The goal was to create packaging with a hand-made, customized, and specialty-crafted look and feel that conveys Alaska’s authentic and adventurous spirit.