To help brands get to know Generation Z and its growing influence, Facebook wanted to present it in a way that had never been done before. As part of our mission to make this vision a reality, we led the creative direction of an entire digital report and cross-market social campaign. We knew we had to go beyond traditional B2B content and so, we focused on capturing the rebellious nature of Gen Zers in our design. We disrupted layouts, mixed colour palettes and experimented with typography, pushing this identity across all supporting collateral and co-created campaign video.
We are fearless content makers who know how to push the limits and amaze our clients.