Winner 2021 / Packaging / Beverage

OKU -The moon-

  • Prize
    Winner in Beverage / Packaging
  • Company
    Tsushima Design
  • Designer
    Hajime Tsushima
  • Design Team
    Yukiko Tsushima

“Oku” is Japanese Sake. “The true value of "Oku" lies in the ageing.” Would it be possible to express with the trilogy of sake wines this message of President? The most distinctive feature of this sake is that it changes into a deeper flavour as it matures. We compared it with the phases of the moon. The first new sake of the year is "Full Moon". The sake that has been slightly aged is “Half-Moon”. The well-aged sake is "Crescent Moon". The result is a mysterious design with white printing on a silver sticker. The light of silver looks like a galaxy spreading in space.