Best of Best 2021 / Books / Catalogs

The 2020 type trends look book

  • Prize
    Best of Best in Catalogs / Books
  • Company
    Zetafonts
  • Designer
    Francesco Canovaro, Cosimo Pancini, Debora Manetti

Every year we study the global trends in advertising, lettering, editorial and packaging design, trying to understand and define the most common choices in typography, type design and font selection. It is a process that allows us to refine and adjust our taste to a global sensibility, making it possible to create typefaces that look contemporary and fresh on the page and on the screen. This year we have distilled this research in a 144-page book: the Zetafonts Type Trends Look Book 2020.