Every year we study the global trends in advertising, lettering, editorial and packaging design, trying to understand and define the most common choices in typography, type design and font selection. It is a process that allows us to refine and adjust our taste to a global sensibility, making it possible to create typefaces that look contemporary and fresh on the page and on the screen. This year we have distilled this research in a 144-page book: the Zetafonts Type Trends Look Book 2020.
Zetafonts is an independent digital type foundry based in the heart of Florence, Italy. The foundry has been out of the 20-years long experience of its founders (Francesco Canovaro, Debora Manetti and Cosimo Lorenzo Pancini,) in typographical branding. It aims to produce typefaces that bridge the gap between practical and beautiful, providing finely crafted and innovative yet solid design tools for graphic designers, art directors and brand managers worldwide.