Best of Best 2021 / Branding / Corporate identity

2019 Indigenous Creativity & Innovation

  • Prize
    Best of Best in Corporate identity / Branding, Brand identity / Branding
  • Company
    NYUST Brand Resonance Research Center
  • Lead
    Tsen Yao Chang
  • Team
    NYUST Brand Resonance Research Center
  • Client
    Ministry of Education, R.O.C.
  • Video

The theme of this educational achievement exhibition of aborigine skills is 2019 Indigenous Creativity & Innovation. Five exhibition areas, based on the main visual image of Mother Earth and tied to five animals which represent native and aboriginal culture in Taiwan, show Taiwan's rich and diverse land features. In terms of the packaging and gifts, elements of aboriginal traditional skills have been added. Wood, leather, metal and other materials are used to create deep textures, and the beauty of aboriginal skills and culture is conveyed through refined processes.