Winner 2021 / Retail / Retail interior design

Rakuten Mobile Flagship Shop

  • Prize
    Winner in Retail interior design / Retail
  • Company
    Rakuten Design Lab (Rakuten Group, Inc.)
  • Designer
    Hiroki Kawaue
  • Design Team
    Rakuten Design Lab / Rakuten Mobile, Inc.

With the concept of Simple, Digital, and Freedom, we left only minimal elements and created an innovative mobile shop experience through seamless zoning and paperless operations.Instead of having paper media, we made all the necessary information available on the device. By installing displays on the walls and pillars, we are able to convey the appeal of mobile devices to customers without visual distractions.We designed the furniture with interior together to utilize the space in the optional form according to the situation by changing the height of the table and the number of seats.