Best of Best 2021 / Retail / Retail interior design

Changing the face of automotive retail with Polestar Spaces 

  • Prize
    Best of Best in Retail interior design / Retail
  • Company
  • Lead
    Guan Rong, Polestar Retail Spaces.
  • Team
    Pär Heyden, Polestar Brand.

Polestar Spaces are physical embodiments of Polestar’s design ambition, reflecting the same minimalistic and uncompromising design as our cars. Demonstrating the brand’s aspiration to change the face of automotive retail, the Spaces are carefully designed to take the pressure out of retail. In a manner similar to art installations, it offers customers a unique brand experience in which consumers can themselves define how much they interact with the exhibit of cars. The avant-garde environment is curated to show elements of the company’s design language, philosophy and brand experience.