Winner 2021 / Other Graphic Design / Other Graphic Design

Insecta Iridesse

  • Prize
    Winner in Other Graphic Design / Other Graphic Design
  • Company
    PLUS Collaboratives
  • Lead
    Cheryl Sim
  • Team
    PLUS Collaboratives
  • Client
    Fujifilm Business Innovation

The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.