Winner 2021 / Packaging / Food


  • Prize
    Winner in Food / Packaging
  • Lead
    Space of Ad
  • Team
    Ana Isabel Terres Hernandez, Krzysztof Justynowicz, Joanna Maciaszczyk, Maciej Zumirski, Jakub Niedzwiecki, Piotr Czajkowski, Olga Bittner-Stachowiak, Bartlomiej Bigosinski
  • Client
    Dia Retail España SAU

The emblematic element of the label is a hand-drawn illustration of a sailor with typical marine attributes and the logotype: the figure of our hero, Mari Marinera. Dark navy blue associated with the deepest ocean deeps, together with a transparent color code, creates a coherent modern packaging with a marine retro touch. Each type of fish has its own marine brand hero. The icing on the cake of the design is typography inspired by port signs. Our DIA brand logo is implemented in a personalized Spanish claim - DIAmantes del mar because Mari Marinera products are authentic diamonds of the sea.