Winner 2021 / Packaging / Luxury products

Blanton's 2020 Limited Edition Packaging

  • Prize
    Winner in Luxury products / Packaging
  • Company
    Coho Creative
  • Designer
    Mike Skrzelowski (Executive Creative Director)
  • Design Team
    Chris Combs (Master Designer), Tim Kron (Sr Realization Designer), Eric Warning (Designer), Kevin Bova (3D Image Developer)

Blanton's asked COHO again to create a new premium, highly sought-after exclusive offering. Utilizing visual storytelling to garner excitement and create exclusivity in previous years, the 2020 design continued down this path. The rackhouse and barrels it's aged in, along with Parisian Art Deco, became the inspiration for the design, paying homage to both Kentucky and the Parisian Market for which it's sold. The use of gold and silver foils, subtle matte gloss, and carton die-cuts on a deep red substrate nods to the materials and craftsmanship that goes into creating this storied bourbon.