Winner 2020 / Other Graphic Design / Other Graphic Design

Thwart

  • Prize
    Winner in Other Graphic Design / Other Graphic Design
  • University
    ArtCenter College of Design
  • Designer
    Eun Jung Bahng
  • Credits
    Professor: Dan Hoy, Photo: 33North Studio

Pest control products that exist in the current market are divided into two large groups: products that are effective yet toxic and nature-based products which raise consumers’ skepticism about the functional efficacy. Thwart’s challenge is to deliver its effective and reassured branding experience to consumers while minimizing the usage of unpleasant imagery of bugs.Thwart produces non-toxic, natural pest control products. They are highly effective while remaining children and pet friendly.