Thwart

• Prize
  Winner in Other Graphic Design / Other Graphic Design
• University
  ArtCenter College of Design
• Lead
  Eun Jung Bahng
• Credits
  Professor: Dan Hoy, Photo: 33North Studio

Pest control products that exist in the current market are divided into two large groups: products that are effective yet toxic and nature-based products which raise consumers’ skepticism about the functional efficacy. Thwart’s challenge is to deliver its effective and reassured branding experience to consumers while minimizing the usage of unpleasant imagery of bugs.Thwart produces non-toxic, natural pest control products. They are highly effective while remaining children and pet friendly.