Winner 2020 / Branding / Brand identity


  • Prize
    Winner in Brand identity / Branding
  • University
    ArtCenter College of Design
  • Lead
    Yuanyuan Su

Zooeum is set up to awake people’s attention about protecting children’s creativity by bringing children’s imaginations to life.Humans are born full of creativity; nearly every parent has discovered unexpected talent in their children, but some people lose it as they grow up. Drawing is an inherent ability that every child has. When they have not fully controlled a language, they try every possibility to communicate, with their body language, imitative words, and drawing. As each child has their own verbal language, they also have a unique way to draw.