Winner 2020 / Packaging / Luxury products

Creating customized packaging using parametric design processes

  • Prize
    Winner in Luxury products / Packaging
  • University
    Pratt Institute
  • Designer
    Mohammed Labban

This capstone project is centered on research around parametric design and how it can elevate a brand by innovating systems of mass-customization for packaging. Parametric design, mass-customization, branding, and consumerism all offer opportunities for innovation and change. During my research, I identified that change is a common thread that is found across each of these elements of design. I also identified an opportunity to bring these components together and integrate change across and between them to create a new model of package design.

Packaging design student