This capstone project is centered on research around parametric design and how it can elevate a brand by innovating systems of mass-customization for packaging. Parametric design, mass-customization, branding, and consumerism all offer opportunities for innovation and change. During my research, I identified that change is a common thread that is found across each of these elements of design. I also identified an opportunity to bring these components together and integrate change across and between them to create a new model of package design.
Packaging design student