Winner 2020 / Other Graphic Design / Other Graphic Design

Powells Books Brand Story

  • Prize
    Winner in Other Graphic Design / Other Graphic Design
  • University
    Savannah College of Art and Design
  • Designer
    Evan Eggers
  • Design Team
    Evan Eggers

The assignment was to show the story of a brand of our choice.Powells books is a bookstore so large, you could get lost in it if it wasn't so well organized. So I built my concept out of the idea of 'getting lost in books'.I used a collage style to evoke a dreamy and ethereal aesthetic, because what are dreams if not collages of our memories and emotions?