Winner 2020 / Branding / Brand identity

Jimmy Carter Museum Rebranding Atlanta

  • Prize
    Winner in Brand identity / Branding
  • University
    Savannah College of Art & Design
  • Designer
    Jaspriya Sahmey

The re-brand strategy is based on Jimmy Carter’s charitable contributions to the society celebrating his legacy with the young generations. The design approach is aimed at unifying the brand’s strengths, address the weaknesses and build a strong narrative with updated content and create a unique museum experience. The redesign is a balance between approachable and formal style to cater to the new audience. It integrates President Carter’s life story as a naval officer, politician and governor into the visual elements.