Winner 2020 / Branding / Other

SciFest Los Angeles

  • Prize
    Winner in Other / Branding, Brand identity / Branding
  • University
    Art Center College of Design
  • Lead
    Ching-Fa Lung

SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.Inspired by the science fiction movie “Interstellar,” the discovery scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device through different applications, for the whole festival identity system.

Ching-Fa Lung is a graphic designer who specializes in identity development that spans across multiple platforms. His design research is a harmony of understanding human behavior and narrative storytelling. By balancing creativity and rationality, he identifies and creates visual communications in dynamic ways.