Winner 2020 / Branding / Brand identity

HARD Music Festival

  • Prize
    Winner in Brand identity / Branding
  • University
    ArtCenter College of Design
  • Lead
    Mikiko Yamabayashi
  • Video

Hard Music Festival is the largest and most varied venue for enjoying electronic music in Los Angeles. The multi-day event offers a broad mix of stages showcasing many types of electronic music. You can explore this new brand identity which is dynamic, musical, and spatial. The graphic animation and colors are controlled by music and sound input and are in this way responsive to the always changing festival environment.

My name is Mikiko and I am a graduate of the Graphic Design department at ArtCenter College of Design. I passionately work to create identity, interactive, print and installation projects focused on a broad range of applications by utilizing various transmedia techniques and color combinations to make it happen. Let’s talk about your ideas and feelings that words cannot describe and visualize them into meaningful projects.