Winner 2020 / Branding / Brand identity

Museum of Bad Art

  • Prize
    Winner in Brand identity / Branding
  • University
    Rhode Island School of Design
  • Designer
    Hye Jin Cho
  • Credits
    All images are credited to Museum of Bad Art(MOBA)

Rebranding identity proposal for Museum Of Bad Art(MOBA) using the shape of the logo as a visual system. The X-shaped logo was inspired by the symbol of X which symbolizes “No” or “Unacceptable”. The museum aims to admire and appreciate every artists’ efforts, no matter how bad the artwork is. I utilized the logo shape by combining zoomed-in paintings, to allow people to see the details as well as the artists’ efforts on the works.