Museum of Bad Art

• Prize
  Winner in Brand identity / Branding
• University
  Rhode Island School of Design
• Lead
  Hye Jin Cho
• Credits
  All images are credited to Museum of Bad Art(MOBA)

Rebranding identity proposal for Museum Of Bad Art(MOBA) using the shape of the logo as a visual system. The X-shaped logo was inspired by the symbol of X which symbolizes “No” or “Unacceptable”. The museum aims to admire and appreciate every artists’ efforts, no matter how bad the artwork is. I utilized the logo shape by combining zoomed-in paintings, to allow people to see the details as well as the artists’ efforts on the works.