Best of Best 2020 / Books / Other books

Unknown Knowns

  • Prize
    Best of Best in Other books / Books
  • University
    ArtCenter College of Design
  • Lead
    Eun Jung Bahng
  • Credits
    Professor: Tracey Shiffman

According to cognitive neuroscientists, we are conscious of only about 5% of our cognitive activity, so most of our decisions, actions, emotions, and behavior depends on the 95% of brain activity that goes beyond our conscious awareness. This book is not created to tediously arrange a list of dreadful crimes. It is a book created to help people to identify criminals by looking and observing their behaviors.