Winner 2020 / Branding / Brand identity

Bombshell Treat Bar

  • Prize
    Winner in Brand identity / Branding
  • Company
    Unsold Studio
  • Designer
    Meaghan Barry, Lilian Crum
  • Design Team
    Meaghan Barry, Lilian Crum
  • Credits
    Contributor to Illustrations: Erin O'Neill

Bombshell Treat Bar is a woman-owned business located in Metro Detroit that believes that “life is too short, so why not make it jaw-droppingly sweet?” The brand appeals to the “kidults”, “an adult who likes doing or buying things that are intended for children.” The brand can flex between being in-your-face to more understated using the combination of visual elements like custom emojis, explosions of sprinkles, and bold messaging. Instead of relying solely on product photography like many of its competitors, Bombshell uses custom illustration for each menu item to create visual play.

Run by Partners and Creative Directors, Meaghan Barry and Lilian Crum, Unsold Studio makes businesses and organizations who are in competitive markets stand out with easy-to-implement, tailored design solutions. The studio builds brands with their expertise in: brand strategy, brand identity design, CX (Customer Experience) design, graphic design, creative direction and consulting. Unsold Studio’s clients range from educational and cultural institutions to corporate and retail enterprises.