Winner 2020 / Branding / Brand identity

Spectacle Society

  • Prize
    Winner in Brand identity / Branding
  • Company
    Unsold Studio
  • Lead
    Meaghan Barry, Lilian Crum
  • Team
    Meaghan Barry, Lilian Crum
  • Client
    Tina Arroyo, Founder

Spectacle Society is a woman-owned business in Detroit, MI that sells independent eyewear. The brand design reflects Spectacle Society’s conviction to celebrate everyone’s uniqueness. The design system uses a library of illustrated components: head shapes, mouths, hairstyles, and eyewear. By creating various combinations of these assets in a color palette that is reminiscent of skin tones but isn’t overt, a community of diverse people who belong to Spectacle Society emerges. These illustrations avoid relying on familiar photography which is typically used in eyewear branding.

Run by Partners and Creative Directors, Meaghan Barry and Lilian Crum, Unsold Studio makes businesses and organizations who are in competitive markets stand out with easy-to-implement, tailored design solutions. The studio builds brands with their expertise in: brand strategy, brand identity design, CX (Customer Experience) design, graphic design, creative direction and consulting. Unsold Studio’s clients range from educational and cultural institutions to corporate and retail enterprises.