Winner 2020 / Branding / Brand identity

Symbl.ai

  • Prize
    Winner in Brand identity / Branding
  • Company
    Wunderdogs
  • Designer
    Thalita Teglas
  • Design Team
    Thalita Teglas, Natalie Shirokova, Oliver Fitz-Gibbon, Olga Svitelska, Daria Gonzales

Following their $1M raise, Symbl - a Conversational Intelligence API - wanted to overhaul their identity to grow their developer community and close more corporate deals. To appeal to audiences who look for different things in a brand, our identity celebrates Symbl’s superior features, whilst celebrating the human conversations the business analyzes. Our inspiration was the functionalism and futurism of Bauhaus – the birthplace of avant garde design. This flexible system conveys familiarity and professionalism to an enterprise audience, whilst appearing creative and relatable for developers.

Wunderdogs is a brand consultancy and accomplice to high-growth companies who want to shake up their industry. We specialize in fast and focused research, strategy, graphic and web design and development.