Winner 2020 / Branding / Brand identity

Suofeiya Cabinet Customization Expert VI

  • Prize
    Winner in Brand identity / Branding
  • Company
    Suofeiya Home Collection Co.
  • Designer
    Junli Huang
  • Design Team
    Xiaoke Huang, Chuyan Yang, Zhijie Li, Shitian Yang, Linghua Li, Yingbo Pan, Xiaoli Zhou

Suofeiya provides consumers with professional cabinet customization services. In order to enhance brand recognition and allow consumers to quickly identify Suofeiy's upgraded brand positioning, a new brand image is designed. The basic and core vision of the new brand image is a graphic evolved from the camera aperture, which means "capture the beauty in life". Building an ideal home for people has always been the brand pursuit, so the square element is incorporated into the logo. This brand visual system needs to be applied to many stores and a wide range of material systems easily.

I am a designer.