Winner 2020 / Branding / Brand identity

Suofeiya Cabinet Customization Expert VI

  • Prize
    Winner in Brand identity / Branding
  • Company
    Suofeiya Home Collection Co.
  • Lead
    Junli Huang
  • Team
    Xiaoke Huang, Chuyan Yang, Zhijie Li, Shitian Yang, Linghua Li, Yingbo Pan, Xiaoli Zhou
  • Client
    Suofeiya Home Collection Co.
  • Video

Suofeiya provides consumers with professional cabinet customization services. In order to enhance brand recognition and allow consumers to quickly identify Suofeiy's upgraded brand positioning, a new brand image is designed. The basic and core vision of the new brand image is a graphic evolved from the camera aperture, which means "capture the beauty in life". Building an ideal home for people has always been the brand pursuit, so the square element is incorporated into the logo. This brand visual system needs to be applied to many stores and a wide range of material systems easily.

We are a design company. The design business includes home product design, home interior design, commercial space design, brand design, etc.