Winner 2020 / Branding / Brand identity

The Draft Bar

  • Prize
    Winner in Brand identity / Branding
  • Company
    The Official Office of W. Anthony Watkins
  • Lead
    W. Anthony Watkins

The Draft Bar is a local watering hole in the small college town of Huntsville, Texas. The branding and menu were inspired in part by the building’s 1950’s architectural elements, and reference a bit of Las Vegas night life and neon signage. The unusual color palette was chosen to distinguish the location from competitors and create a unique identity that can easily be owned by the business.