Winner 2020 / Branding / Brand identity

ValueLabs - Reimagining Identity

  • Prize
    Winner in Brand identity / Branding
  • Company
  • Lead
    Kadambari Sahu
  • Team
    UXG - User Experience Group, ValueLabs
  • Client
  • Credits
    Joint effort of UXG with Marketing team, ValueLabs

ValueLabs has grown from a 3-member team to a global company with a workforce of 5500+ across 30 locations, with 150+ clients. To create an enriching experience, a service design approach was followed, leading to a fresh, bold identity reflecting the foundational values and a website with a sophisticated look and an easy interface. Ensuring the change is welcomed, a focused campaign of 21 days was planned, culminating with an immersive launch exhibition for employees, while re-creating the brand’s journey externally. The exhibition recorded a footfall of 1500+ visitors.

Kadambari heads the Design function, UXG, at ValueLabs. Her practice in design allows her to work on intangible & tangible aspects of design, creating a holistic design strategy and customer experience for the users. These designs can be in different media breaking the walls between digital, physical, and service aspects of design. Her strength lies in storytelling, to create engaging, playful, and meaningful experiences.She is an alumna of NID, where she did her post-graduation in New Media Design. This has let her examine the impact that technologies have on human interactions and culture.