“Choose Your Alternate F’reality” (#FrealAF), celebrates the recent brand relaunch and packaging refresh via an integrated marketing campaign. To meet Gen-Z consumers where they are, the campaign consists of a first-of-its-kind virtual reality (VR) experience & multi-platform live digital event, social challenge, influencer activations and ad creative leveraged across digital, mobile and social channels, and featured on f’real blender screens in store.