F'real, Alternate F'reality

• Prize
  Winner in Social media campaigns / Advertising
• Company
  Demonstrate
• Lead
  Sean DallasKidd
• Team
  Joey Hodges, Liana Ogden, Andrew Peth, Scott Iverson, Nicole Robichaud, Zachary Barker, Olivia Belinsky
• Client
  F'real Foods LLC
• Credits
  VR Production Company: Tactic
• Video
  Link to video

“Choose Your Alternate F’reality” (#FrealAF), celebrates the recent brand relaunch and packaging refresh via an integrated marketing campaign. To meet Gen-Z consumers where they are, the campaign consists of a first-of-its-kind virtual reality (VR) experience & multi-platform live digital event, social challenge, influencer activations and ad creative leveraged across digital, mobile and social channels, and featured on f’real blender screens in store.

Demonstrate is an independent award-winning, minority owned, full-service marketing and communications agency. SF | NYC | MIA | ATX