Winner 2020 / Advertising / Print campaigns

Already Wrapped

  • Prize
    Winner in Print campaigns / Advertising
  • Company
    Boots Road Group
  • Designer
    Lynne Weatherman
  • Design Team
    Lynne Weatherman, Spencer Critchley

With plastic bags becoming harder to recycle, the client needed to motivate people to cut down on their use of plastic produce bags while grocery shopping. We came up with the "It's Already Wrapped" concept, as in: "Long before there was plastic, nature figured out how to wrap a banana."

We create impact for purpose-driven organizations.