Already Wrapped

• Prize
  Winner in Print campaigns / Advertising
• Company
  Boots Road Group
• Lead
  Lynne Weatherman
• Team
  Lynne Weatherman, Spencer Critchley
• Client
  Monterey Regional Waste Management District

With plastic bags becoming harder to recycle, the client needed to motivate people to cut down on their use of plastic produce bags while grocery shopping. We came up with the "It's Already Wrapped" concept, as in: "Long before there was plastic, nature figured out how to wrap a banana."

We create impact for purpose-driven organizations.