Winner 2020 / Advertising / Print campaigns

Already Wrapped

  • Prize
    Winner in Print campaigns / Advertising
  • Company
    Boots Road Group
  • Lead
    Lynne Weatherman
  • Team
    Lynne Weatherman, Spencer Critchley
  • Client
    Monterey Regional Waste Management District

With plastic bags becoming harder to recycle, the client needed to motivate people to cut down on their use of plastic produce bags while grocery shopping. We came up with the "It's Already Wrapped" concept, as in: "Long before there was plastic, nature figured out how to wrap a banana."

We create impact for purpose-driven organizations.