Winner 2020 / Advertising / Print campaigns

As well as the passion in our hearts.

  • Prize
    Winner in Print campaigns / Advertising
  • Company
    Hsiuping University of Science Tech
  • Designer
    Fong Wen-Chun

The advertisements used a flower theme to communicate the chronological, yet diverse nature of life. They reflect the self-expectations possessed by one who has found his or footing by the age of 30, the release from feelings of perplexities experienced by one at the age of 40, and the understanding of heaven's will that one gains at the age of 50. The use of Taiwan's orchids and tailflowers to decorate TWUCM's Thistle and Evergreen coat stands, respectively, reflects the serenity that is needed in our hearts to reaffirm our nature and beliefs, and to bring out the loveliness of our lives.