Winner 2020 / Packaging / Food

Lin Chin Sheng Hsiang - pineapple cake packaging

  • Prize
    Winner in Food / Packaging
  • Company
    Album Rivers Corp.
  • Designer
    Album Rivers
  • Design Team
    Liu Yen Hsun

Young men dressed on farmer’s costumes are riding on the classical scooter“CHIN WANG” around the pineapples field,which presents the bridge that linked the communication between the young generation and the century-culture.The packing from wrapping towel is converted into tummy band and rope.The pineapple with hot stamping in gold,to imply CHIN WANG,and let customers can recognize what product inside.The book box design sets off the refinement of the brand;the contrast between full plate of embossing design and tummy band shows that the brand is simple and enthusiastic aroud neighborhood.