Winner 2020 / Packaging / Food

Lin Chin Sheng Hsiang - pineapple cake packaging

  • Prize
    Winner in Food / Packaging
  • Company
    Album Rivers Corp.
  • Designer
    Album Rivers
  • Design Team
    Liu Yen Hsun

Young men, dressed in farmer’s costumes, are riding on the classic 'Chin Wang' scooter around the pineapple fields, which presents the bridge that linked the communication between the young generation and a centuries-old culture. The packing is converted into a band around the box. The gold-stamped pineapple implies Chin Wang, and lets customers recognize the product inside. The book box design sets off the refinement of the brand; the contrast between the embossed design and the string band shows that the brand is simple, neighborhoodly.