Winner 2020 / UI & UX Design / User Experience Design

Macy's Website Redesign

  • Prize
    Winner in User Experience Design / UI & UX Design, User Interface design / UI & UX Design
  • Company
  • Lead
    Willy Lai, Dave Torres
  • Team
    Jill Ramsey, Ana Grace, Agata Krol, Ricky Li, Lucy Wilson, Philis Liu, Nui Garcia-Shelton, Stephanie Houle, Hafez Janssen, Shirley Schutt, Elena Ru...
  • Client
  • Credits
    Images courtesy of Macy's.
  • Video

Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, the Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.