Macy's Website Redesign

• Prize
  Winner in User Experience Design / UI & UX Design, User Interface design / UI & UX Design
• Company
  Macy's
• Lead
  Willy Lai, Dave Torres
• Team
  Jill Ramsey, Ana Grace, Agata Krol, Ricky Li, Lucy Wilson, Philis Liu, Nui Garcia-Shelton, Stephanie Houle, Hafez Janssen, Shirley Schutt, Elena Ru...
• Client
  Macy's
• Credits
  Images courtesy of Macy's.
• Video
  Link to video

Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, the Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.