Winner 2020 / UI & UX Design / User Experience Design

Macy's App - Redesign, Augmented Reality, Style Quiz & Style Inspo

  • Prize
    Winner in User Experience Design / UI & UX Design
  • Company
    Macy's
  • Designer
    Willy Lai, Dave Torres
  • Design Team
    Jill Ramsey, Ana Grace, Agata Krol, Ricky Li, Lucy Wilson, Philis Liu, Nui Garcia-Shelton, Stephanie Houle, Olchi Skant, Shirley Schutt, Amanda Ric...
  • Credits
    Images courtesy of Macy's.

Macy's mobile app is a service that allows customers to shop Macy's offerings online. It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings, which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.