Winner 2020 / TV / Film / Animation / Promotional video

Arab News En Français

  • Prize
    Winner in Promotional video / TV / Film / Animation
  • Company
    Arab News
  • Designer
    Digital Ape
  • Design Team
    Simon Khalil, Creative Director; Animation, Wild Studio; Digital Ape

Arab News launched an edition in French.Differences between the Francophile and Arab worlds are obvious but through these differences we found strong similarities.- We created a promotional video using line animation highlighting objects, monuments, buildings and celebrities, showing similarities between both cultures. - We remixed an Edith Piaf song, La Foule, with an Arabic orchestra for a distinct regional sound. - The video was used across TV networks such as Euronews and CNN and also part of the launch webinar event. - The logo and music were projected on to the Burj Khalifa.