Arab News En Français

• Prize
  Winner in Promotional video / TV / Film / Animation
• Company
  Arab News
• Lead
  Digital Ape
• Team
  Simon Khalil, Creative Director; Animation, Wild Studio; Digital Ape
• Video
  Link to video

Arab News launched an edition in French.Differences between the Francophile and Arab worlds are obvious but through these differences we found strong similarities.- We created a promotional video using line animation highlighting objects, monuments, buildings and celebrities, showing similarities between both cultures. - We remixed an Edith Piaf song, La Foule, with an Arabic orchestra for a distinct regional sound. - The video was used across TV networks such as Euronews and CNN and also part of the launch webinar event. - The logo and music were projected on to the Burj Khalifa.