Alpro needed a global website redesign to match its new brand. The focus was on changing their story, moving from ‘alternative’ products to a branding experience that engaged their audience. Appnovation helped them get a fresh new digital presence.The redesigned site has a more streamlined layout, making it easier for customers to find what is right for them. Since launching, Alpro has seen increased user engagement, with 35.9% more time spent on their recipe pages. By successfully delivering a brand experience that can inspire customers, Alpro’s website now has 49% more returning visitors.