Digitally Refreshed Plant Based Power

• Prize
  Winner in User Interface design / UI & UX Design
• Company
  Appnovation
• Lead
  Amanda Glasgow
• Team
  Antonio Pratas, Kaoru Sato, Camille Theveniau
• Client
  Alpro
• Video
  Link to video

Alpro needed a global website redesign to match its new brand. The focus was on changing their story, moving from ‘alternative’ products to a branding experience that engaged their audience. Appnovation helped them get a fresh new digital presence.The redesigned site has a more streamlined layout, making it easier for customers to find what is right for them. Since launching, Alpro has seen increased user engagement, with 35.9% more time spent on their recipe pages. By successfully delivering a brand experience that can inspire customers, Alpro’s website now has 49% more returning visitors.