Winner 2020 / Other Print (Magazines, Newspapers, Calendars) / Consumer & popular magazines


  • Prize
    Winner in Consumer & popular magazines / Other Print (Magazines, Newspapers, Calendars)
  • Company
  • Lead
    Guido Kröger
  • Client
    Visit Luxembourg (Luxembourg For Tourism CIE)
  • Credits
    Editor-in-chief: Valerio D’Alimonte

Luci is a new magazine of Inspiring Travel Stories from Luxembourg. Aimed at an international audience, Luci connects places and people, thoughts and emotions and offers a new perspective on what travellers can do in Luxembourg. The target group is “Explorers”, who look for local, real experiences, off the beaten track. They are interested in what a country and its people really are: their lives, culture, local products, nature, customs... The timeless design, supported by a selection of classic typography, leaves room for the stunning photography and the inspirational stories by locals.

ampersand.studio, that's award winning creative director Guido Kröger.