Winner 2019 / Photography / Advertising

Doing is just better than wanting !!!

  • Prize
    Winner in Advertising / Photography
  • Company
    Nico Bohnert- Photography
  • Designer
    Nico Bohnert

At the shooting of the professional tools, chips and sparks flew again. The powerful power tools of Hitachi Power Tools Europe GmbH, Willich, not only bring craftsmen on tour, but make something visually: For the campaign, Bohnert elicited unexpectedly aesthetic moments from the seemingly unpoetic male domain construction site and captured them dynamically. "In advertising photography, the concept and effective photo design are key factors in the success of the campaign. Especially in the retail segment, a brand has to communicate its unique character visually convincing at the point of sale "