Winner 2019 / Packaging / Sustainable packaging


  • Prize
    Winner in Sustainable packaging / Packaging
  • University
    Rhode Island School of Design
  • Designer
    Young Eon Kim

PIBU PIBU is a Korean bath and beauty brand that allows customers to mix and match two ampoules from their selection of natural and bio ingredients to create a customized shampoo or body wash. From their request for an eco-friendly packaging solution, a fully recyclable paper package was made for its first step. The design of the package is ideal for identification and representation. The surface of the package was designed to allow identification of the brand image in a glance. The package was designed in order to encourage the users' experience of DIY to extend the brand's unique system.