"A Joe's Story" is about someone's struggle through his mental illness. It does not cover the entire depth of the illness, but it not supposed to either. It takes you through one man's story and that anybody can be "a Joe". The series shows examples of the emotions one goes through; with the stress and anxiety that come with the illness, and how Joe deals with it and how it affects his life. It's an important matter to speak openly about, and a society we are starting to. It is also important to tell this story through imagery.