The Coca-Cola Company was the general sponsor of the FIFA World Cup 2018, held in Russia. The main idea of the logo is to show that the FIFA World Cup 2018 was to happen in Russia. The logo designs, based on simple geometric shapes, are taken from the game of football. A circle is a ball, rectangles symbolize goalposts and marks on the playing field. The original typography demonstrates traditions of Russian design, from the constructivism period which originated in the early 20th century in Russia.