The Coca-Cola Company is the general sponsor of the FIFA World Cup 2018 that will held in Russia. The main idea of the logo is to shows that the FIFA World Cup 2018 will held in Russia. Logo design based on the simple geometric shapes are taken from the football game. A circle is a ball, rectangles symbolise gates and marks on the playing field. The original typography demostrate the traditions of Russian design, from the period of constructivism that originated in the early 20th century in Russia.