BetMGM - Lion - Casino Spot

• Prize
  Honorable Mention in TV / TV / Film / Animation
• Company
  Glue Advertising
• Lead
  Alan Rothenberg, Dan Sciolto, Judy Tabak
• Client
  BetMGM
• Video
  Link to video

When you think of Las Vegas, you think of the bright lights of the casinos and the energy of the strip.Glue Advertising captures the electricity and excitement of Vegas with this TV spot for BetMGM's online casino. In the CGI-rendered spot, MGM's lion leaps out of a phone and explores an explosively entertaining likeness of the strip, replete with clanging slot machines, rolling jackpots, and more.The spot is BetMGM's highest-performing commercial in the company's history. It's been seen by millions across the United States and Canada––on TV, social media, and other platforms.

Glue was founded by two industry veterans who recognized that the big-conglomerate model had broken. In creating Glue, we committed ourselves to a different, better client experience grounded in hands-on, strategic attention, turn-on-the-dime responsiveness, and flawless, on-time, on-budget tactical delivery.Our clients are in regulated industries, such as healthcare and financial services, as well as consumer packaged goods, education, logistics, and more.