Walmart Case study - Wayfinding and Signage

• Prize
  Honorable Mention in Wayfinding / Functional Typography, User Experience Design / UI & UX Design
• University
  University of Nevada, Las Vegas
• Lead
  David Joseph Fleshman

The purpose of this study is to explore how signage and mobile app provide the user with a reliable resource to guide them through the store. Walmart, as a case study, used a survey completed by the consumer for evaluating their satisfactory level of overall shopping experience. The study was focused on a major improvement that was needed and requested by the consumers. NaviGuide is designed to be user-friendly to the customers in locating the different departments within the store. This app would be used in conjunction with the signage in the store.

Qualified Graphic Designer specializing in User Experience design, branding identity, and marketing materials such as packaging design, bookmarks, and postcards. Highly artistic in traditional illustration (pencil, charcoal, ink, and paint), always completed projects on time, and fluent in Adobe Creative Suite. Able to create eye-catching graphics, branding, and engaging designs.