A showcase of the Taiwan Peanut Food Packaging Design, featuring flat illustrations and vibrant colors.

An Exclusive Interview with Yi Wen Fan from Ming Chuan University

Creativity, like a mystic force, propels individuals to craft wonders that captivate and inspire. In the realm of design, Yi Wen Fan emerges as a luminary, recently basking in the glory of a triumph at the C2A Awards. This exclusive interview delves into Fan’s creative journey, the nuances of the award-winning project, and the pulsating rhythm of inspiration that fuels the imagination.

Fun Facts About Yi Wen Fan

Before we dive into the depths of Fan’s creative mind, let’s sprinkle in a few fun facts about the visionary designer. Did you know that Yi Wen Fan draws inspiration from globetrotting adventures and the vast expanse of the internet? These eclectic sources infuse a vibrant and diverse energy into Fan’s designs, making them resonate with a contemporary audience.

The Award-Winning Project: Taiwan Peanut Food Packaging Design by Yi Wen Fan

About the Project

Prize: Winner in Food / Packaging
University: Ming Chuan University
Lead: Yi Wen Fan

Fan’s masterpiece, the Taiwan Peanut Food Packaging Design, is a symphony of flavors and aesthetics. The design exquisitely blends flat illustrations with the rich, ancient tastes of Taiwanese snacks. The packaging, adorned with simple yet attractive illustrations and lively colors, creates an innovative allure tailored to the preferences of the younger generation.

The outer packaging cleverly employs partial empty space, celebrating the goodness of peanuts with intricate patterns. This dynamic approach breathes life into the layers, ensuring a visual feast for the consumer. The inner packaging, a canvas for six distinct flavors, harmonizes printed illustrations with color palettes that mirror the essence of each flavor.

Close-up of inner packaging, showcasing the six flavors of Taiwan Peanut Food and its package design

Yi Wen Fan’s Creative Journey

Fan’s creative journey with this project began as a class assignment, evolving into a testament of thoughtful design. The inspiration was sown in the fertile grounds of the classroom, nurtured by valuable feedback from a discerning teacher. Encouraged to venture beyond the classroom, Fan entered the C2A competition, where this work of art shone brightly, claiming its well-deserved recognition.

Exclusive Interview with Yi Wen Fan

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

Yi Wen Fan: After knowing that I won the award, I felt that the works I designed had been recognized, which gave me more ideas and the courage to try more designs in other works in the future.

2. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

Yi Wen Fan: When I want to find inspiration, I will look at creations from all over the world on the Internet, or I can relax and go out to find inspiration while traveling.

3. As a recent C2A Award winner, what aspects of the experience have you found most valuable, and would you encourage others in the creative industry to consider participating?

Yi Wen Fan: It doesn’t matter if you don’t win a prize if you participate in the competition. It can be regarded as an experience and learning process. You can participate in more competitions.

Close-up of branding details on a paper bag showcasing Taiwan Peanut Food Packaging Design.

4. Staying current is an ongoing challenge. How do you currently keep abreast of new industry trends, and are there any emerging trends you’re excited to incorporate into your work?

Yi Wen Fan: Looking at the Internet, whether it is social media or video categories, there are many new trends that can be added to the design.

5. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Yi Wen Fan: Originally this work was a class assignment, and I put a lot of thought into it. After it was published in class, the teacher gave me suggestions and hoped that I would participate in the C2A competition.

The Artistry of Yi Wen Fan

As we bid adieu to this exploration into the creative cosmos of Yi Wen Fan, one can’t help but marvel at the ingenuity and passion that defines this award-winning designer. The Taiwan Peanut Food Packaging Design stands as a testament to Fan’s ability to infuse tradition with contemporary flair, creating visual symphonies that resonate across generations. Keep an eye out for more masterpieces from Fan’s ever-evolving creative journey.

Yi Wen Fan is an artist whose brilliance transcends boundaries and captivates the soul.

An opened box revealing the products inside, showcasing the thoughtful package design by Yi Wen Fan


More about Yi Wen Fan and the Project:

C2A – Yi Wen Fan (Ming Chuan University) – Winner in Food / Packaging

Winning Taiwan Peanut Food Packaging Design – More:

Taiwan Peanut Food Packaging Design

Other C2A Winners:

2023 C2A Winners